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Artisan Global 3PL Beverage Logistics at Lane Cove in Sydney has brought a bit of James Bond to the rather conservative world of wine storage. It has a tasting lounge and a state-of-the-art wine storage roomcalled Methuselah's Cellar with LED lighting, high-definition cameras and a laser wall - you can't walk past a certain point without setting the alarms off. Security is important with a vertical of Penfolds Grange bottles (1951­2009) and magnums (1979-2009) on display.

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Artisan Global 3PL Beverage Logistics at Lane Cove in Sydney has brought a bit of James Bond to the rather conservative world of wine storage. It has a tasting lounge and a state-of-the-art wine storage roomcalled Methuselah's Cellar with LED lighting, high-definition cameras and a laser wall - you can't walk past a certain point without setting the alarms off. Security is important with a vertical of Penfolds Grange bottles (1951­2009) and magnums (1979-2009) on display.

This $2 million wine storage venture is the brainchild of Eamonn Egan, who has a background in IT and hospitality including designing and setting up cellars for private clients; he designed Artisan Global 3PL Beverage Logistics, which has a capacity for one million bottles of wine and also developed the software for the business, called the Wine Management Portal. About 1,600 private collectors store an average of $18,000 worth of wine there although one client's stash is worth $720,000. There are an increasing number of wineries and distributors using the facilities as well. The innovation extends to the main storage area, which has narrower aisles than traditional 3PL warehouses, freeing up space for 30 percent more pallets. Conventional forklifts were too wide and so Eamonn imported articulated forklifts from his homeland of Ireland.

Eamonn has stored wine at various locations around the world. He says he has experienced first-hand some of the inadequacies inherent in traditional storage facilities, which motivated him to sex it up a bit and incorporate some value-adds for clients. "We're all for supporting the people who support us, hence the tasting room and cellar where winemakers can host tastings and dinners for their clients," he says. The climate-controlled warehouse offers a constant 12 degrees and 55-75 percent relative humidity and uses the technology of the Wine Management Portal. It offers a fully integrated 3PL service from warehousing to full supply chain management. Perhaps the biggest innovation is offering a vertical sales channel for wine producers and private collectors alike. If clients want to sell their wine stored at Artisan Global 3PL Beverage Logistics, they simply log onto their Wine Management Portal account and at the touch of a button put all or some of their stored stock on the market through a network of vertical sales channel partners, like Cellar link marketplace www.cellarlink.com.au"No 3PL trade client wants stock sifting in a warehouse without the ability for it to be simultaneously listed for sale, so we provide the capacity for our clients to sell their wines through.our vertical sales channel partners facilitating a direct-to-consumer marketplace. This is the single biggest growth segment in the current marketplace which is evidenced by the recent decision of Penfolds and Accolade Wines to sell direct to consumers online," Eamonn says. "There is no listing fee and with commission only payable on a successful sale, we're in the business of making business happen."

Artisan Global 3PL Beverage Logistics is the first storage facility in Australia designed to exceed the Hong Kong Quality Assurance Agency standards. Eamonn has set it up as a franchisable model and has just opened a facility in London and Hong Kong using third-party bonded warehousing. More facilities will follow later this year.

And yes, he likes his drinks shaken, not stirred.

 

What value does new wine have when older wines appeal more in terms of texture, taste and sometimes price? Today, many drink only fresh youthful fruit flavours yet admit they enjoy mellow and savoury flavours.

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Australian Wine Vintages

Tasting and Travelling | Drinking and Dining | Collecting and Cellaring

July 2013
 

Why is it that many old wines sell for less money than current release?

What value does new wine have when older wines appeal more in terms of texture, taste and sometimes price?  Today, many drink only fresh youthful fruit flavours yet admit they enjoy mellow and savoury flavours.

The most common question I have been asked this winter by serious middle aged wine drinkers is, “Why don’t older vintages of wines with big reputations conform to the law of supply and demand and go up in price?”

Those posing the question assume a market disconnect when wine is improving in “quality” reducing in availability yet selling for less than its release price. The fact is, according Eamonn Egan of Artisan Global 3PL Beverage Logistics, that prices of finite production genuine single vineyard wines like Mount Mary, Giaconda, and Bass Phillip do go up.

In many cases wines do not have sufficient reputation, nor is the market participation deep enough, to create sufficient demand, hence prices stay low creating the anomaly of current releases selling for more than older vintages.

Outside a small core of loyal wine drinkers and hobbyists with cellars, the appreciation of “old wine” is also  limited by available household space to cellar wine.

Additionally until recently, it has been difficult to find reliable quantities of old vintages until Langtons/Dan Murphy’s and bespoke  storage businesses like Artisan Global 3PL Beverage Logistics made them more accessible.

 

 

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In order to make security even more impeccable, Artisan required a reliable and high-resolution surveillance system to monitor facilities and record any incidents that occur. Artisan turned to Altech Computers, VIVOTEK’s official distributor in Australia, for professional consulting services. 

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Innovative wine storage and tasting lounge, Artisan Global 3PL Beverage Logistics has launched in Sydney. Dedicated to the proper care and management of wine, the $2million facility offers a fully integrated 3PL (Third Party Logistics) service from warehousing to full supply chain management. Artisan Global 3PL Beverage Logistics has also established a network of vertical sales channel partners which provides trade clients the ability to sell wine online.

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